If you are currently operating an eCommerce store, then the chances are that growth is a key aim in your business plan. No matter the current level of your operations, or the specific market you are operating in, you are likely to want to grow and expand. This guide is here to help you learn more about some of the most effective ways of growing your eCommerce store in 2021.
Use Pay-Per-Click Advertisements
If PPC advertisements are not already a part of your digital marketing campaign, then you need to start including them in your long-term strategy. As madebyfactory.com explains, pay-per-click advertisements can help you effectively grow your customer base and expand your reach to potential leads. Unlike other forms of digital marketing that focus on growing your visibility organically, PPC advertisements can have an almost immediate effect. Every eCommerce store looking to expand its operations in 2021 should be implementing PPC advertisements as a key part of its digital marketing strategy.
Improve Your Customer Relations
The level of customer service you offer can have a big impact on everything from your levels of sales to your brand’s reputation. As an eCommerce store, your customer relations representative is the first human voice a customer is likely to hear. It is vitally important that you offer high-quality customer service. Not only does it impact shopping behavior, but it has the potential to expand your customer base. Customers who have had a good experience with customer service are, on average, five times more likely to recommend the company to friends or family.
Follow Up With Customers After Purchase
As you might already know, it is 25 times more expensive to find a new customer than it is to keep an existing customer. Those looking to grow their eCommerce store should focus their attention on their existing customers. Try to encourage a first-time customer to make a repeat purchase by following up once their order has been delivered. Use email marketing to incentivize the existing customer to return to your store to make additional purchases. You could offer existing customers discounts or promotions to reward their loyalty. This will help customers to feel more valued and appreciated by your brand.
Encourage Customer Reviews
Encouraging customers to leave reviews can positively impact your sales volumes. This is because 84% of online shoppers trust an online review as much as they trust a personal recommendation. Encouraging reviews will help motivate shoppers to make a purchase and increase customer trust in your brand.
Improve Your Websites Functionality
To ensure that traffic remains on your eCommerce store long enough to make a purchase, you need to ensure that your site is functioning as expected. There are many ways in which the functionality of your site might be driving traffic away. For example, if your site is not optimized for mobile, you might potentially miss out on over 50% of your customer base. Additionally, if your website takes too long to load, then you could be driving your traffic into the arms of your competition. You should get your website audited to ensure that it is functioning optimally.
Sylvia Browder is CEO of Specialty Home Services LLC, a Home Improvement Company; a Small Business Consultant at Browder Consulting Group, a startup consultancy firm to help women with startup assistance, marketing, website and graphic design work and other support services. In addition, she has co-authored several published books; publisher of ‘Sylvia Browder’s Blog for Women Entrepreneurs’ a lifestyle blog; and publisher of ShopSpendBlack.com Business Directory & Blog platform created to help consumers find black owned businesses in a searchable format. In her spare time, she enjoys spending time with her husband of 30 years; 5 adult children and 5 grandchildren; church; friends and motorcycle riding.
