Running a business is tough and most company owners would agree it takes time, effort, dedication and staying power to make any venture a success. However, frequently all that hard work on its own just isn’t enough. Very often, the success or failure of a company can come down to how well it is promoted and marketed.
Most business owners like to think they can handle all areas of their operations on their own but, in truth, there are certain aspects of your business you should most definitely outsource. Digital marketing is one such area – and here are just a few reasons why:
A strong online presence is essential for growth
The world of business has changed immeasurably over the last 30 or so years with the growing importance of tech and the web transforming how people find each other and work together. The web’s impact has been felt in all aspects of business, but perhaps none more markedly than in retail. In recent years, e-commerce has all but eclipsed traditional brick-and-mortar stores giving rise to a completely new online shopping culture – and one that shows no signs of slowing. No matter what type of company you run or what sector you operate in, having a strong online presence and powerful branding is essential if you’re to compete and grow.
Digital marketing is far more involved than it might seem
Sure, we all like to think we have a knowledge of how online promotion works but digital marketing encompasses many different aspects of web development, lead generation and social promotion. An effective online marketing campaign will typically involve Search Engine Optimization (SEO), social media exposure and interaction, branding strategies, content marketing and even possibly paid advertising. As there are so many skills required, a digital marketing company will usually assign a team of specialists to your campaign, each responsible for their own particular aspect of the promotion.
Digital marketing companies are cost-effective
A skilled digital marketing firm like Flyrise will take the time to sit down with you and design a bespoke online marketing campaign built around your aims and your budget. Conversely, attempting to run a campaign on your own, you’ll run the risk of investing in the wrong channels or, worse yet, making very public mistakes that could end up harming your reputation. Perhaps more importantly, you’ll eat into your own personal time – time that could be far better spent working to develop the core of your business.
Digital marketers are experts at client engagement
You may not realize it but some forms of media have higher engagement rates online than others. Also, posting to specific social media channels at different times of day has been proven to produce more effective results. This kind of information is invaluable when you’re planning a marketing campaign – and it’s exactly the kind of knowledge a digital marketing company can bring to your project.
As well as providing a custom, tailored approach to your promotional materials, a digital marketing firm will be able to advise exactly how and when is best to post your content online.
Sylvia Browder is CEO of Specialty Home Services LLC, a Home Improvement Company; a Small Business Consultant at Browder Consulting Group, a startup consultancy firm to help women with startup assistance, marketing, website and graphic design work and other support services. In addition, she has co-authored several published books; publisher of ‘Sylvia Browder’s Blog for Women Entrepreneurs’ a lifestyle blog; and publisher of ShopSpendBlack.com Business Directory & Blog platform created to help consumers find black owned businesses in a searchable format. In her spare time, she enjoys spending time with her husband of 30 years; 5 adult children and 5 grandchildren; church; friends and motorcycle riding.
