by Sylvia Browder | Dec 28, 2011 | Branding, Business Growth, Business planning, Business strategies, Entrepreneurship, Marketing & PR, Marketing strategy, Small business, Social Media, Strategic plan
The New Year offers a clean slate and a time to reflect on the changes you want or need to enhance your business. Take some time to look at the successes and failures of your life over the past year. Have you considered what changes you want to implement for 2012?...
by Sylvia Browder | Dec 5, 2011 | Branding, Business planning, Business strategies, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Social Media, Women in Business
Many women in business have attempted to write Press Releases, only to abandon the idea. They either think it will be too expensive to distribute or not sure how to reach their intended audience. A well balanced marketing plan includes a myriad of strategies and...
by Sylvia Browder | Nov 14, 2011 | Branding, Business Growth, business leaders, Business planning, Business strategies, Entrepreneurship, Featured, Goal setting, Leadership, Management, Marketing & PR, Small business, Social Media, Women in Business
A client recently asked me ‘how would she know when she was finally successful.’ I explained that success means different things to each of us. To achieve success, you must define what it signifies. Success is a journey! As we sail through life, we encounter many...
by Sylvia Browder | Oct 31, 2011 | Branding, Business Growth, Business strategies, Customer service, Entrepreneurship, Leadership, Marketing & PR, Marketing strategy, Small business, Social Media, Technology, Web 2.0, Women in Business
If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales. In fact, according to Online Video Marketing...
by Sylvia Browder | Aug 29, 2011 | Business Growth, Business strategies, Entrepreneurship, Featured, Social Media
In today’s economy, a low cost and effective marketing strategy for your business is more important than ever. Many business owners use social media as part of their marketing plan. The question is, ‘Are you using the right tools to effectively manage your time and...
by Sylvia Browder | Aug 23, 2011 | Branding, Business strategies, Customer service, Entrepreneurship, Featured, Management, Small business, Social Media, Technology
Recently, a friend told me about a negative incident she had while dining at a large restaurant chain. Her waitress was very rude and inattentive. By the time her meal arrived, her colleague had finished eating. The last straw was realizing her steak was prepared...