by Guest Blogger | Aug 21, 2012 | Business Growth, Business planning, Business strategies, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Social Media, Technology, Web 2.0
Over seven years ago we were introduced to Facebook and MySpace. Our digital lives got more complex as a result. These days, with the advent of Twitter, Quora, LinkedIn, and Pinterest, it can be a challenge to get through the day without a multitude of notifications,...
by Sylvia Browder | Jul 30, 2012 | Business Growth, Entrepreneurship, Featured, Leadership, Management, Small business, Social Media, Women in Business
I recently received an email from Cara at American Express Open Forum to participate in their “Celebrating Women Business Owners,” a four-week series highlighting the achievements of women business owners. My blog was found through some research conducted for...
by Guest Blogger | Jul 30, 2012 | Business Growth, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Social Media, Technology, Uncategorized, Web 2.0, Women in Business
The Internet marketing community is pretty divided on the issue of whether Twitter is a great new way to promote your website or the latest ‘shiny object’ waste of time. The anti-Twitter folks say it’s the least effective traffic strategy they...
by Sylvia Browder | Jul 10, 2012 | Business Growth, Business strategies, Entrepreneurship, Featured, Marketing strategy, Small business, Social Media, Web 2.0, Women in Business
With the vast amount of social media networks for businesses to select from, how do you narrow it down to the ones that are perfect for your needs? Having thousands at your fingertip to sift thru can become a daunting task! To streamline the process, ask yourself the...
by Sylvia Browder | Apr 16, 2012 | Branding, Business Growth, Business strategies, Entrepreneurship, Featured, Social Media, Women in Business
At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website. Though she had one; she hadn’t attained any customers from it. I explained that having a website is a good first step, but not enough to gain...
by Sylvia Browder | Jan 24, 2012 | Business Growth, business leaders, Business strategies, Customer service, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Social Media, Technology, Women in Business
As women in business, we know all too well that new customers don’t just fall into our laps; we must create a stellar plan for them to land there. Simply, the art of marketing is paramount to your overall success. So what does it take? Here are the 3 L’s to ensure...