To Be an Effective CEO, Know the Rules of Engagement

To Be an Effective CEO, Know the Rules of Engagement

by | Mar 7, 2012 | Branding, Business Growth, Business strategies, Customer service, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Women in Business

Are you the CEO that you always envisioned? Is your company thriving with an overflow of potential leads?  Do you have a tried and true method to selling yourself; your product or services; and the idea that TODAY is the best time for people to make the purchase? If...
How to Make More Money From Your High-End Coaching Programs

How to Make More Money From Your High-End Coaching Programs

by | Mar 5, 2012 | Business Growth, business leaders, Business planning, Business strategies, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Women in Business

Every information marketer must consider adding a high-end coaching program to his or her product line. This is not just because ebooks and CD series are not enough to maximize your earnings but also because it’s a great way to address the changing needs of your...
Want More Clients? 3 L’s for Business Explosion

Want More Clients? 3 L’s for Business Explosion

by | Jan 24, 2012 | Business Growth, business leaders, Business strategies, Customer service, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Social Media, Technology, Women in Business

As women in business, we know all too well that new customers don’t just fall into our laps; we must create a stellar plan for them to land there. Simply, the art of marketing is paramount to your overall success.  So what does it take? Here are the 3 L’s to ensure...
Women in Business: Power UP Your Business – 10 Resolutions for the New Year!

Women in Business: Power UP Your Business – 10 Resolutions for the New Year!

by | Dec 28, 2011 | Branding, Business Growth, Business planning, Business strategies, Entrepreneurship, Marketing & PR, Marketing strategy, Small business, Social Media, Strategic plan

The New Year offers a clean slate and a time to reflect on the changes you want or need to enhance your business. Take some time to look at the successes and failures of your life over the past year. Have you considered what changes you want to implement for 2012?...
3 Benefits of Using Press Releases To Create Visibility to Your Niche Market

3 Benefits of Using Press Releases To Create Visibility to Your Niche Market

by | Dec 5, 2011 | Branding, Business planning, Business strategies, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Social Media, Women in Business

Many women in business have attempted to write Press Releases, only to abandon the idea. They either think it will be too expensive to distribute or not sure how to reach their intended audience. A well balanced marketing plan includes a myriad of strategies and...
Video Marketing: 3 Inexpensive Ways to Create a Presence

Video Marketing: 3 Inexpensive Ways to Create a Presence

by | Oct 31, 2011 | Branding, Business Growth, Business strategies, Customer service, Entrepreneurship, Leadership, Marketing & PR, Marketing strategy, Small business, Social Media, Technology, Web 2.0, Women in Business

If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing...