by Sylvia Browder | Aug 2, 2012 | Business Growth, Business planning, Business strategies, Entrepreneurship, Featured, Goal setting, Marketing strategy, Women in Business
“Good plans shape good decisions. That’s why good planning helps to make elusive dreams come true.” Lester R. Bittel Recently, I offered a marketing plan review as a door prize for a local business group. When I approached the winner to exchange...
by Guest Blogger | Jul 30, 2012 | Business Growth, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Social Media, Technology, Uncategorized, Web 2.0, Women in Business
The Internet marketing community is pretty divided on the issue of whether Twitter is a great new way to promote your website or the latest ‘shiny object’ waste of time. The anti-Twitter folks say it’s the least effective traffic strategy they...
by Guest Blogger | Jul 10, 2012 | Business Growth, Entrepreneurship, Featured, Marketing strategy, Small business, Women in Business
It’s certainly true that a combination of events, decisions and moments of lightness and dark turn a person’s life into what it is. But what has become apparent from the women we’re interviewing at The Story Exchange, is that success is, to a great extent, determined...
by Sylvia Browder | Jul 10, 2012 | Business Growth, Business strategies, Entrepreneurship, Featured, Marketing strategy, Small business, Social Media, Web 2.0, Women in Business
With the vast amount of social media networks for businesses to select from, how do you narrow it down to the ones that are perfect for your needs? Having thousands at your fingertip to sift thru can become a daunting task! To streamline the process, ask yourself the...
by Sylvia Browder | Mar 19, 2012 | Business planning, Business strategies, Customer service, Entrepreneurship, Featured, Marketing strategy, Small business, Startup, Women in Business
Image Courtesy of FotoliaHaving a business that fail can be devastating. Unfortunately, it happens all too often. In fact, according to the Small Business Administration, 8 out of 10 businesses fail within the first five years. To survive, a new business owner should...
by Guest Blogger | Mar 19, 2012 | Business Growth, Entrepreneurship, Featured, Management, Marketing & PR, Marketing strategy, Small business
You’re probably familiar with the acronym WIIFM (what’s in it for me). As a business owner it’s one of the most important acronyms for you to be familiar with. Because, although you undoubtedly created your business out of passion, your business...