In the world of business, there are a number of decisions that you would have to make in order to reach profitability. You can be sure that a decision to be more organized would help you become more efficient when it comes to achieving your business goals. This is one of the main things that you would have to decide on. There are a number of resources that would help you become even more organized. While some come in the form of more manpower for each and every activity, you would also have the option of automation that would help you remove the monotonous so that you can then concentrate on your core skills and engaging your core audience for efficient conversions and higher revenues.
Active Campaign is a well known platform that will help you do all of the above. The various features in such a platform can help business owners across the world reach their business goals with minimum fuss and maximum productivity. While Active Campaign is one of the well known platforms for CRM and automation, there are many alternatives to Active Campaign that would help you do the following:
- Contact Management: When we run a business, there are a number of people whom we come in contact with. The alternatives to Active Campaign as well as the Active Campaign pricing would help you maintain a set number of contacts within its various plans as well. When you want to save contact information and maintain those contacts properly, you would have to classify them based on where they are within your sales pipeline. This would be very difficult to do in a manual way on a constant basis. With automation and CRM in the back end, you can place the contacts in the right tasks and functions for the various team members carrying out these functions.
- Interactions and Information: Another very important benefit that you get within the Active Campaign pricing would be the fact that along with contact management and information, your interactions with that customer or prospect would also get saved so that anyone accessing any information about that contact for a certain task, would be able to see all the interactions. This would also help in putting up a more professional front and it would also cut down the time spent in learning all the details about the case.
- Safety and Security: This is a very important part of conducting business. All your information should be safe and secure, even as it allows you to allot limited access to certain team members. With the right alternatives to Active Campaign, you would be able to do the same in the best possible way. This kind of a platform would also help you keep all your information safe and secure since most of these platforms host the software from a cloud based location.
These are only a few benefits of the alternatives to Active Campaign. Let us now learn more about the Active Campaign pricing so that we are able to understand what you would be getting at which price points for the growth of your business.
The basic plan covers about 500 contacts at a time for a variety of campaigns and the functions within them. Accordingly, Active Campaign offers you four plans: Lite, Plus, Professional and Enterprise. While Lite is priced at $9 primarily for email marketing and related functions, you can also use the Plus plan which offers you CRM and automation with SMS for $49. This is quite a jump, yet you also see many more features in addition to the Lite features, in this plan. Further, the Professional plan is priced at $149 a month for many added functions including strategy, predictive content and so much more. Finally, the Enterprise plan uses custom reporting so that you get constant analysis and insights about your performance and what kind of corrective measures you should take.
Now that we have understood the Active Campaign pricing, let us cast a glance on the alternatives to Active Campaign so that we get to know which one would be the best bang for your buck when it comes to business expenditures and profitability of the same:
EngageBay: This all in one software delivers quite a punch when it comes to a feature rich platform that integrates all kinds of channels and communication within its suite of services. While the free plan allows you to maintain the information for up to a 1000 contacts, you can also upgrade to the next plan which is the Basic Plan at $8.99 or the Growth Plan at $29.99 and finally the Enterprise Plan at a super affordable $47.99. These plans have a number of features that would help you organize your business in the best possible manner and keep it geared for a great conversion rate.
Nimble CRM: Nimble is a simple yet serious platform that is aimed at finding all your CRM and automation related problems. Yet, the issue is that it only has a few plans like the business plan which is $19 per user and per month for a year, and at $25 per user and per month when it is purchased on a monthly basis.
Copper CRM: Copper CRM also offers you many features. Yet, it is not the most affordable platform out there. The basic plan begins at $25 while the next plan is the Professional one at $59 and the business plan is at $119. The features are very few and they do not integrate all the channels where you would need to spread your footprint.
Less Annoying CRM: The simple pricing of this platform is $15 per user and per month. Now, for a small range of features, it is quite a steep price to pay when you are looking at just one user.
The above analysis shows that EngageBay is the best alternative to Active Campaign due to pricing.
