4 Clever Ways To Improve Your eCommerce Website

In 2019, global eCommerce retail sales amounted to 3.53 trillion US dollars. A staggering number that is only expected to rise as society becomes more networked and more digitally fluent. With that in mind, it should be obvious why having a great eCommerce website is absolutely crucial to any business looking to do well when selling their services or products: it is how you will stand out amongst all those other businesses trying to take a slice of the action. If your eCommerce website has been underperforming, don’t panic! There are a few simple steps to improving your website to tailor it for sales.

Make Your Site Trustworthy

Billions of people worldwide use the internet, and you need to show the visitors who come to your site that you can be trusted. Why? If you don’t, they will simply head elsewhere. Making your site more trustworthy is possible, but it can take time. Start by providing as much information about your brand as possible, create accounts on all the social media platforms and stay active on them, and build up a bigger online presence with the help of link building. There is a benefit to you carrying out link building; not only will you boost your online visibility, but you will also be aiding your ranking position on Google or Bing. If you can reach page 1, you can gain trust much faster from your visitors.

Trust can also be gained from previous customer testimonials. Include these on your website, and it could make the difference between gaining a sale or losing a potential customer forever. They want to know whether it is worth the investment, so make it clear to them it is.

Make Navigation Clear

Visitors abandon eCommerce websites very quickly. The average website user leaves a page within 15 seconds of clicking on it, according to data analyzed by Time magazine. One of the reasons that people leave websites so swiftly is poor navigational design. Even if your website offers a complex variety of products, you should make it as simple as possible for customers to navigate to where they want to be. A visitor does not have to try and understand your complex navigational design – they can simply leave and head over to one of your competitors. Keep it clear and simple. If you don’t fancy yourself a web designer, don’t balk at the idea of hiring a professional. If you need the services of a web developer in Chester, give MageCloud a message.

Redesign Regularly

You can’t future-proof an eCommerce website as design trends change and technology improves. Therefore, if you want to improve your website, you have to make regular redesigns to keep up with this. You’ll have to make some pretty shrewd decisions about when to jump into a redesign. Don’t rush in and join every design hype train that comes along. Consult with customers and social media interactors to find out what changes they would actually like to see implemented. In recent years, simplification has been the name of the game, but this could change. This is why reaching out to experts to help design your website is so great; they will ensure that you can stay relevant at all times.

Content Marketing

SEO is a method of ensuring that your eCommerce website is seen more. If your website isn’t currently meeting any of their requirements, you could find yourself in a much lower ranking position than you would like. Your eCommerce website might not even rank, and that is bad news for your profits. Search engines like Google use algorithms to pick out which search results are the most relevant. It will then show these results closer to the top of a page. One of the things the algorithm takes into account is your content. You need to start up a content marketing campaign if you want to succeed. This could mean starting a blog, for instance, that allows you to include more relevant keywords to rank for. It could also be a great way to build trust and a reputation for your eCommerce.