When you have undertaken the challenge of starting your very own small business, you will be faced with a number of things that you will have to focus on. From completing all relevant legal paperwork in the right way to choosing the perfect location for your business to operate out of, you are certainly going to have your plate full. When you decide that your business has outgrown the small pond that it has inhabited until now, though, you need to make sure that you are prepared when you venture into bigger and deeper waters.
Among all of the things you have to do to get your business off to a good start as you start offering your services or products further afield, there are three very important tasks you must complete.
1. Consider Your Online Presence
As you are getting things started with global domination, you will have to be smart about the marketing strategies you opt for. Online marketing is going to be your best friend, and you should therefore place some emphasis on the process of building a bigger online presence. Your company’s website should be given due consideration, as should the manner in which you approach SEO. Using strategies like link building can help you gain the amount of exposure that you are going to need to get your name out there and become a more recognized figure. If you aren’t sure just how to approach such things, it is a good idea to consider consulting an expert in backlinking services who can point you in the right direction.
2. Be Consistent
As you build your brand bigger and more widespread, it is crucial that you pay attention to consistency. Generally speaking, being inconsistent with your branding can result in confusion surrounding your brand and company. As most people in this new market you are targeting won’t know you, there may carry out some thorough research into your background. Therefore, you can’t really afford for there to be any confusion about your brand.
No matter what sort of channels you use to marketing and advertise your company, whether you focus primarily on online marketing or if you have posters and billboards made up, your branding content should be consistent across the board.
3. Make a great first impression
The most important thing that you can do when it comes to building your brand from scratch is to acquire as much information about your target audience as possible. If you are targeting multiple countries, using the wrong type of phrases or spellings could result in disaster. Therefore, you need to fully understand exactly who you want to target and how you will achieve this. After all, you want to ensure that you make a good impression on any potential customers that encounter your brand in the beginning and that you build your brand in such a way that reflects the right image for your company.
The best way to ensure you are making this good impression is by ensuring that your content has been translated correctly. Experts in this field can help you, but you should endeavor to carry out your fair share of market research as well.
Sylvia Browder is CEO of Specialty Home Services LLC, a Home Improvement Company; a Small Business Consultant at Browder Consulting Group, a startup consultancy firm to help women with startup assistance, marketing, website and graphic design work and other support services. In addition, she has co-authored several published books; publisher of ‘Sylvia Browder’s Blog for Women Entrepreneurs’ a lifestyle blog; and publisher of ShopSpendBlack.com Business Directory & Blog platform created to help consumers find black owned businesses in a searchable format. In her spare time, she enjoys spending time with her husband of 30 years; 5 adult children and 5 grandchildren; church; friends and motorcycle riding.
