by shivli ratul | May 19, 2016 | Entrepreneurship, Small business, Technology
Technology has completely changed the way business are dealing with their accounting and financial aspect of their business organization. However expense management is one such function that has not seen much innovation from a longer period of time. And what more...
by mtotka | May 10, 2016 | Business Growth, Business strategies, Entrepreneurship, Featured, Small business
There’s no arguing that email marketing remains one of the best ways to reach your audience and increase sales. In fact, studies show that it can have an ROI of as high at 4,300%! That’s all the more reason to maximize your efforts to improve results. Here are a few...
by Sylvia Browder | Apr 27, 2016 | Business strategies, Entrepreneurship, Featured, Marketing strategy, Small business, Social Media, Web 2.0
If a picture says a thousand words, how many words are in a video? Well, today’s researchers have an answer. According to James McQuivey of Forrester Research, the value of a one minute video is 1.8 million words. That’s saying a lot. In fact, it can be compared to...
by Sylvia Browder | Apr 19, 2016 | Business Growth, Business strategies, Entrepreneurship, Featured, Marketing strategy, Small business, Women in Business
In a recent conversation with a friend who is CEO of a construction company, I explained how doing business with the government could potentially take her business to the next level. She shared her frustration at responding to RFP (request for proposal). She had...
by Sylvia Browder | Mar 31, 2016 | Branding, Business strategies, Entrepreneurship, Featured, Small business, Web 2.0
For advertisers and the entertainment industry, the Academy Awards is one of the biggest nights of the year. This year’s Oscars was the most-watched, non-sports broadcast, drawing over 34.3 million viewers, which was close to an all-time low, according to The...
by Sylvia Browder | Mar 3, 2016 | Business planning, Entrepreneurship, Featured, Small business, Startup
Women start businesses at a much higher rate than the national average, according to the National Women’s Business Council. If you are one of those women who are making the leap from worker bee to business owner, it shouldn’t be taken lightly. While it isn’t...