When should you delegate a task that is required for your business? As small business owners we have all faced this question at one time. Do I hire someone to build my website or design an advertisement or just wing it and do it myself? Do I hire an accountant to make sure my taxes are correct? And the list goes on, and on.
As small business owners, we’re used to wearing many hats and performing a multitude of tasks. However, we need to understand our strengths and weakness and know that it’s not only OK to delegate tasks, but also necessary when it comes to certain aspects of our business.
A potential customer will know if they’re interested in your product/service by viewing your website in the first 5 seconds, yes FIVE seconds! That potential customer will either keep perusing your site or click close. So making a great first impression is essential to attract new customers, don’t you agree? Additionally, a well built and appealing website gives your business instant credibility. Unless your customers are friends or family, they don’t know you. Establishing credibility is very important for the potential customer to want to purchase your product/service.
Be honest, are you doing things in your business that you should be delegating? As they say, you only get one chance to make a good first impression. Does your website need some help or a total overhaul? If you said yes, you’re thinking, what should I do now, right? Hire a reputable affordable designer to help you with your website. Hiring a designer will save you tons of frustration and help you achieve a look that is not only suitable for your product/service (branding) but also effective at capturing your potential customers’ attention.
Whatever you do, make sure you do it well so your potential customers will click through your website and not away from it.