Certification enhances the ability of women-owned businesses to compete for private and public contracts. . Many large companies will only do business with certified companies. Being certified sends a message of credibility and competence to those wanting to do business with a company. Qualifying your business as a Certified Women’s Business Enterprise (WBE) or a Minority Business Enterprise (MBE) can increase procurement opportunities with major corporations as well as federal and governmental entities. Certification will be an important marketing tool for expanding your company’s visibility among decision makers in corporate supplier diversity and procurement.
What You Will Learn:
- The advantages of being a certified woman-owned business and how to “use” the certification once obtained?
- How certification can help you strategically expand your market.
Within small to medium sized businesses, Heather Tzall is an accomplished sales and operations executive with over 10 years experience. Currently, she is Co-founder and COO of Certify My Company, a diversity certification consultancy. Heather, along with her co-founder, wanted to be able to help women, minority business owners and LGBT businesses that qualify; certify their businesses to become part of the ranks and privileges that certification brings. To those ends, Certify My Company was born with the goal of inspiring and helping diverse businesses grow while having more fun and time doing it. Certify My Company provides the inspiration needed for business owners by helping them get their qualified businesses nationally certified, helping link them with large corporations and each other to increase revenue, connecting them to events and sharing expert knowledge and motivation.
Heather is the mother of a 2 year old. When she is not working with diversity business owners, she enjoys sharing not-so-quiet moments with her effervescent little girl. In addition, Heather tries to find time for yoga, walking and baking. As a former acro-gymnast, she finds exercise helps her balance her life. Heather earned her BA from the University of Texas at Austin.