by Emma | Nov 17, 2014 | Branding, Entrepreneurship, Featured, Marketing & PR
One of the most important aspects of any business is its public image. While large corporations have entire departments dedicated to PR, small businesses have to make do with the resources they have on hand. One of the most valuable and cost effective resources is the...
by Sylvia Browder | Mar 25, 2014 | Business Growth, Business strategies, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Startup, Web 2.0
In order for potential consumers to buy from you, it is your responsibility to convince them that you are worthy of their support. Without a doubt, your message should convey that your product or service will solve their needs. Realize that they are not going...
by Deb Bailey Coaching | Dec 16, 2013 | Business Growth, Entrepreneurship, Featured, Marketing & PR, Marketing strategy
Book marketing is a major challenge. Are you following the crowd and focusing on the “big 3” social media sites: Facebook, Twitter and LinkedIn? Are you trying to get your book into stores? Or are you sending out emails to friends and family asking them to...
by Sylvia Browder | Mar 13, 2013 | Business Growth, Business planning, Business strategies, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business
In business, marketing is the key to survival. Marketing takes a lot of planning, organizational skills, budget measures and timing. Proper planning and accountability measures will enable you to position your business for success. To ensure maximum ROI (Return on...
by Hamlett | Feb 28, 2013 | Entrepreneurship, Featured, Marketing & PR, Small business
If you’re going to go the route of DIY advertising rather than paying a professional to do it for you, make sure it doesn’t become as wasteful an exercise as throwing spaghetti against the wall and then wondering why it doesn’t stick. Amateur efforts in...
by Hamlett | Feb 19, 2013 | Entrepreneurship, Marketing & PR, Women Authors
Like any industry, a writer’s salary isn’t immune to the uncertainties of a wobbly economy. While a diversified portfolio that includes such skills as ghostwriting, editing and consulting enables you to switch gears when your wellspring of regular publishing markets...