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[pullquote]People who arrive at a website may be searching for information, a product, or a service.[/pullquote]

Website administrators can only guess as to why people are using their sites. Usually, they examine analytic information to find out which search terms the visitors entered and where the visitor went on the site. All too often, however, the visitor leaves the site almost immediately, and it is difficult for the website administrator to know exactly why the site has such a large bounce rate. Some site administrators revamp the layout for their site, but probably more often, they figure that the problem lies in the site’s content. For service-related sites, the website administrator may change the copy writing for the site. The landing page might be rewritten so it is more persuasive. More pictures might be added to accompany the copy writing. Perhaps, it might be ordered that keywords be used more frequently in the text. Therefore, website administrators are constantly trying to figure out just how they could analyze their websites and improve website conversion and optimization.

 

Although there certainly is nothing wrong with improving site content, sometimes the reason that conversion optimization efforts are unsuccessful is because visitors need more customer service than what they find when they read content on a site. Sure, most sites have contact information, perhaps an e-mail enabled form so visitors can ask questions or simply communicate with team members. Often, visitors do not even get that far. They reach the site. They scan it. If they do not see what they want in a second or two, they search elsewhere. Even if the service or product that they want or need is right in front of them on the first page of the site, many people will not see the information or recognize it. It does not matter if the site administrator changes the location of the information. He or she might change the font size, put fancy boxes around the text, add colors and other features, and still, a number of people who could have been clients or customers may never be converted.

 

Site administrators get too bogged down in the data related to conversion. They are too busy trying to keep up with Google’s changes, and they do not spend enough time learning about the needs and habits of their own clients. The information that site administrators read, information related to search terms, keywords, and design, is applicable to a few businesses, but often clients need more than what a static online presence can offer. In fact, clients have become so accustomed to the sales team pitches on the numerous sites that they visit that they tend to ignore half of what they read on the sites.

 

That is why companies should provide an environment in which visitors are welcomed by someone who is experienced in Live Chat Sales. This live person could direct them to products or services that could help them, and the company could be provided with real information from the visitor that could help the company target other clients.

About Author:  Rockey Groome is an experienced Internet marketing professional and a contributing writer to webreception.com, blogging often on SEO best practices and ways to optimize website engagement.

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