An Interview with Daisy Jing
Sylvia: Hi Daisy. Wow, you are one busy lady! Thank you for taking time out of your busy day to interview with me. Please tell us about yourself and your business?
Daisy: Hi Sylvia, my name is Daisy Jing. I am 27 years old, founded and bootstrapped a beauty product line, called Banish. Over five years ago, I started my business from just my laptop! I had bad acne and tried everything to help clear it up. I tried hundreds of different beauty products, and decided to review beauty products to help others suffering with the same problem. In turn, I developed a following of over 50 million views on YouTube and became a trusted source of information in the realm of skin problems. During that time, I was able to make my natural skin care line focused on combating skin blemishes. Eventually, my followers saw the difference and encouraged me to launch my own business. Now, we are a team of 14+ women, inspiring confidence in others.
Sylvia: What an inspiring story. I admire that you took a personal issue and was able to offer support to others with similar skin issues. You developed a following before launching your business. That is advice I give women who are thinking about starting a business. When they are not clear on their business idea, I suggest starting a blog or forming a group on Facebook. This will help in building a following. Its a great way to build credibility. Its simple and easy to do.
So, what does success mean to you?
Daisy: Success is when I’m able to be the best version of myself, and in turn, use my gifts to help other people. My goal is to make an impact on this world, so as long as I find what I’m talented at and use that talent to impact other’s lives positively, then I will have succeeded.
Sylvia: How do you create work-life balance?
Daisy: I always make sure that I delegate tasks to have time for work, family, and life. I only do things where I’m good at and delegate tasks that are taking me more time. I only do tasks that should be done by me alone and refrain from doing things that eat my time. I stay away from people/situation that eats my time and cut them off instead of wasting my energy in dealing with them. I see to it that I spend time only to things that are keeping me happy and productive.
Sylvia: What steps are necessary for a woman entrepreneur who wants to move her business to the next level?
Daisy: Instead of investing all your eggs in one basket — — forcing it to work when it doesn’t and cannot work, dip your toes in different (basins) things and see which water fits your needs best.
Sylvia: It is important to give back. In what way do you give back to your community?
Daisy: We will have a promo for October, a donation will be given for every purchase of Banish Starter Kit. We also empower women through videos. For example :
Sylvia: What steps do you think are necessary for an entrepreneur who wants to move her business to the next level?
Daisy: See your mistakes as a journey and learning experience. Running a business is hard. The hardest part is keeping your expectations and reality aligned. The most heartbreaking part is working and sacrificing everything to only realize it didn’t come out the way you expected to. Perhaps that’s why many entrepreneurs get depressed or have mental illness.
Therefore, to keep myself mentally positive and disciplined, I see everything as a learning experience and try my best not to keep expectations too high. Understand that your business has its own journey; don’t compare your journey to someone else’s highlight reel. Don’t be frustrated when things don’t happen in the way you expect it to be. It is not the end! I’ve had some contracts where I paid a lot of money to someone to accomplish something; but there was actually no difference and it even ended up being worse than I thought it was going to be.
I was so frustrated and I noticed that it just drained my energy. Before, this was my mentality: I pay and spend an “X” amount of money so I’m going to get “Y” result back. Now I think of it as a learning experience to see whether that contract was worth it. Don’t be too hard on yourself for making mistakes; you will make mistakes. Learn from every experience.
Sylvia: Very good advice. What challenges and opportunities do you see in the present economic environment?
Daisy: The challenge is to make sure that my company is growing in the years to come and the opportunity I see is to use more innovation in marketing my products.
Sylvia: How do you promote or market your business?
Daisy: I use Instagram posts; YouTube videos; and coordinating with influencers to review our products and post their reviews online.
Sylvia: How do you stay connected in mind body and spirit?
Daisy: I always complete my sleep, say my thanks and always grateful for everything I have, do my daily exercise, and read books.
Sylvia: Ok, so please share a few of your favorite books and resources that would benefit women in business?
Daisy: Here’s a few that I suggest:
- “The 10x Rule” by Grant Cardone
- “HBR’s 10 Must Reads on Managing Yourself” by Clayton M. Christensen
- “The Magic of Thinking Big” by David J. Schwartz
- “Scaling Up” by Verne Harnish
- “The Entrepreneur Roller Coaster” by Darren Hardy
Sylvia: What advice do you have for women who are just starting out?
Daisy: No health, no wealth. Avoid getting sick at all cost. Keep your health a priority. Eat fruits and vegetables, take your vitamin C, and get enough sleep! Everyone thinks that you’re an entrepreneur and you must be very busy — like work for 20 hours a day. That’s not sustainable, not even possible! There’s no way anyone can do that and still be in good shape.
Prioritize your health because without good health, you won’t be able to create wealth, can’t enjoy that wealth, and you’ll just see yourself crying for what is “left.”
Sylvia: “No health, no wealth” is powerful. I agree, it is extremely important to take care of ourselves. As women, we normally put that on the back burner instead of at the forefront. What is your top tips or advice for daily skin care?
Daisy: As an owner of a skin care line, here is my daily skin care advice :
Do not wash your face often. Washing the face too much will lead into having an unbalanced pH level. Once the face’s pH level isn’t balanced anymore, skin issues will easily arise. Also, the skin will experience dryness to the point of having skin irritation sooner or later. Try using Banish Vit C Beauty Elixir to replace a toner, a makeup setting spray and a regular facial wash.
Always put makeup or skin care products with spf to protect your face from sun. We should use sunscreen at any season of the year. Sun exposure doesn’t necessarily mean exposed to sun literally but it’s the exposure to ultraviolet rays. Ultraviolet A and B are present year round and is unaffected by weather or season.
- Using “different” brands of makeup and skin care. The ingredients that each brands have are not usually compatible with each other. I suggest to give your face 3-4 weeks of rest before transferring to another brand. Do not use all brands together in one time.
- Sharing makeup and other personal belongings with someone else. This is a no brainer but we tend to forget doing this especially when the need to “bond” with your girlfriend arises.
- Use organic skin care products like BANISH. Regular use of Banish is one way to protect skin and remove skin blemishes. You can never go wrong with an organic product.
Sylvia: What is your favorite quote to live by?
Daisy: A quote that is inspiring to me, “When you see a successful person, you just see the success, not all the work and pain it takes them to get there.”
Sylvia: Share with us two industry or general business related tips that could help other women business owners.
Daisy: The single most important ingredient for a successful conversation marketing campaign is to be in the customers’ shoes. Everything can be done – survey, email marketing, social media comments, and calling them one by one to hear their take on the product and our service. But without the ability to really listen and be on their shoes, all these “campaigns” won’t be any good. Once the business knows the target market, their needs and what it feels like to be on their situation, helping them out and targeting their needs/wants would be easier. All the efforts and ways to market the products are easy to do; but the passion to take care of the customers and assist them are the main key for a successful marketing campaign. That’s why through our YouTube account, we do TMI videos every Tues and Sat to deal with our customers’ questions, concerns, and requests. In this way, we can communicate well to others who need help and to others who don’t know they actually need help. This video isn’t just limited for YouTube viewers, we spread all details to our social media accounts and website so all our followers online would learn from it.
My #1 digital marketing tip for small businesses is to be transparent and vulnerable. In today’s digital world, millennial prefer an honest and transparent business that shows how effective the product is. People nowadays find comfort through social media and they always need a constant reminder that someone else is going through the same pain they have.
As an entrepreneur of a skin care line, it’s important for us to constantly remind our customers/followers that we understand their issues and what they feel – we are here to help. I can see a lot of ads targeting the emotions of the viewers lately, proving that customers are now more into what their heart and eyes want them to get. Vulnerable ads and marketing mean targeting the emotion of the customer which is equivalent to remembering the product/services.
Sylvia: What’s your Power Word? Why this word?
Daisy: Banish – Because the word Banish has the ability to remove the “bad” things in our lives so we can “highlight” the good things we already have, but we never recognize.
Sylvia: Well, this was fun! Thank you for sharing your time and expertise with our members and subscribers.
Daisy: Yes, I enjoyed it. Thank you Sylvia. Here’s my information:
- Website : https://www.banishacnescars.co
- Youtube : https://www.youtube.com/user/d
- Facebook : https://www.facebook.com/banis
- Instagram : https://www.instagram.com/bani
- Email: email@example.com