Regina Lewis: Successful Woman Entrepreneur
Regina: Certainly! My name is Regina Lewis, CEO of Red House Consulting. Initially my business provided solely virtual assistant services to solo entrepreneurs. However, I have recently added services to include graphic design, copy writing and editing.
Sylvia: Great! What does success mean to you?
Regina: My definition of success is being able to help business owners realize their professional dreams while achieving my career goals. If my clients are happy, so am I!
Sylvia: How do you create work-life balance?
Regina: I balance my work/life by allowing myself a certain amount of time to complete tasks. I homeschool my three boys during the morning hours and primarily work in the afternoons and evenings. At 7 p.m., I turn off the computer and curl up with a book or meditate. I try not to let work consume my every waking moment. Fridays are my slow day (by choice) and the boys and I have a fun day after we have finished school work. We watch football on Sundays and I fix lots of football food – we have a blast!
Sylvia: That’s smart… to use Friday as a way to wind down. Sometimes we get so engrossed in running our businesses, that we don’t take time to step away. I commend you for finding that balance.
It is important to give back. In what way do you give back to your community?
Regina: I give back to others by mentoring individuals looking for legitimate work from home employment. I provide free resume services and career assessments to those in need. I also manage a free work from home job board. The board currently has over 1100 work from home jobs listed.
Sylvia: That’s impressive Regina! I hear about a lot of work from home scams, so it’s nice to know that there are legitimate resources such as yours.
What challenges and opportunities do you see in the present economic environment?
Regina: The challenges I see are not unique to my business – business owners are counting pennies like everyone else. They want to get the best service for their dollar. However, I do see an increase in the number of entrepreneurs, in part because of job loss. Those who may have been thinking of starting a business have been forced to do so because of a layoff.
Sylvia: How do you promote/market your business?
Regina: My marketing consists of participating in social media groups, as opposed to solely posting what I do. Word of mouth works wonders and referrals are a sure bet!
Sylvia: What books and resources would you recommend to other women in business?
Regina: Any answer I want to any problem I am having can be found in The Bible. I am currently participating in a group pledged to read The Bible from cover to cover in 90 days. Other books I highly recommend are “Carolyn 101: Business Lessons from The Apprentice’s Straight Shooter”, “Mompreneurs Online: Using the Internet to Build Work at Home Success,” “Will Work from Home,” and “Start Your New Life Today” by Joyce Meyer.
Sylvia: Great resources, especially the Bible. I am a lover of the Bible as well!
What advice do you have for women just starting out?
Regina: The advice I have for new and aspiring entrepreneurs is to provide the best service possible. It may take some time to realize a profit so patience is critical. Treat your clients and employees as you would want to treated. Have a passion for your business. Surround yourself with like-minded individuals and be prepared to eliminate negativity from your life. Above all, believe in yourself!
Sylvia: How do you stay connected in mind body and spirit?
Regina: I meditate daily, exercise when I can and allow the least amount of negativity in my life as possible.
Sylvia: Any changes in your industry?
Regina: The virtual assistant role has changed over time. Initially, duties were primarily administrative in nature. However, the role has definitely become a more specialized one and it is important to have a niche. Examples include social media marketing, web design, virtual event marketing and podcasts. If necessary, take a class in a new skill in order to offer additional services to your clients. If not, they may look elsewhere!
Sylvia: Thank you for sharing your time and expertise with our members and subscribers. Please share your contact information.
Regina: You are very welcome. My contact is as follows:
Regina Lewis, CEO of Red House Consulting