How to Make More Money From Your High-End Coaching Programs

Every information marketer must consider adding a high-end coaching program to his or her product line. This is not just because ebooks and CD series are not enough to maximize your earnings but also because it’s a great way to address the changing needs of your potential clients. More and more online users these days are willing to spend hundreds and sometimes, thousands of dollars to know what experts know. This is the reason why $3,000 internet marketing coaching programs or $4,500 life coaching programs are selling like hotcakes online. With this amount, you can be assured that you’ll be able to get the kind of earnings you’re hoping for. Below are some useful tips to keep in mind:

Proper planning and precise execution. I know, you’re excited to create your high-end coaching programs now. But you need to understand that creating this type of programs requires proper planning and precise execution. You need to know how you can effectively address the learning needs of your prospects. As you’ll be charging thousands of dollars for these programs, I suggest that you offer these:

• Monthly presentation
• Weekly email and follow-up
• Bi-monthly feedback
• Hands-on training (whenever applicable)
• Monthly knowledge check
• Monthly Q&A

 

Aggressive Internet advertising campaign. As you know, having a powerful high-end coaching programs isn’t really enough to generate enormous sales. You’ll need to aggressively promote your programs online in order to make this happen. What I suggest is that you make use of all the effective paid marketing tools that can help you get the kind of attention you want in an instant. This include PPC ads that will be shown on search page results and banner ads that you can post on forums, blogs, and other sites that are frequently visited by your target audience. Although this would mean shelling out your money to promote product awareness, I can guarantee you that this will help you increase the number of your leads in no time.

 

Content based marketing solutions. You can also attract traffic to your website without spending thousands of dollars on your advertising campaign. You can do this through information distribution. As you know, people are mostly using the internet when they’re looking for specific info. Know what exact data your prospects are looking for and give it to them through article marketing, ezine publishing, forum commenting, and blogging. Strive to address their learning needs and later on, get them to visit your website. I’m sure they wouldn’t have any problem with that.

 

Proper pricing. Know the best tag prices for your coaching programs. Keep in mind that most people online are more happy and able to pay thousands of dollars as long as you can promise them great content. Also, keep in mind that lowering your prices isn’t always the best way to attract new customers. Buyers these days associate quality of the products or services that they purchase based on their tag prices. So, charging more may even work for you as this can increase the perceived value of your programs.

 

About Author: Sean Mize is an expert at using article marketing to drive highly targeted traffic to websites.  He initially developed and mastered many of the advanced article marketing tactics that are currently being used by hundreds if not thousands of marketers today (he has personally taught several thousand clients his article marketing methods and techniques)”  Sean Mize is available on a limited basis for private article marketing strategy coaching, and has also developed a proprietary system for integrating his article marketing techniques with sales funnel conversion tactics to multiply visitor value to levels as high as $10 or more per unique visitor from his articles.