Has your business arrived? How do you know? Who knows you exist? Where do you exist? You should always stay abreast on what is being said about your business on the Internet. And you should always stay abreast on how and where your business shows up. This information can provide you with a lot of insight on how your business is perceived, where you are being found and what adjustments you need to make in your social media, marketing and branding efforts.
Googling your business name is different from how your business shows up when people type in search keywords. When you Google your business name, you want to be mindful of the following:
You should always be first. Googling your business name, should result in your business website showing up first. Your Internet presence and social media efforts are directly correlated to this position. The bigger your Internet presence, the higher your name is on the results (rank) and the more pages your business name shows up (depth). Ultimately, you want your business name to show up on at least the first 2 or 3 pages; the deeper the better.
Watch for the social media sites that show up with your business name (this is tied to your activity on social networking sites). You can use this information to help measure which social networks you belong to that get the best SEO. Mingle more and increase your participation on those sites.
Search with your name in quotations and search without them. Take notice of the other business or sites that show up when you Google your business name. Is there any correlation? What do you have in common? Are there new keywords that you can incorporate into your tags?
How do you organically increase your Google presence?
Be consistent: Make sure all of your profiles are complete and have a photo; include a link to your website in your signature, add your business profile to Google maps, Yahoo and Bing.
Connect: Use your name as the text for links to your website, include video in your blog/website, do interviews, etc.
Communicate: Start your own blog, ghost write for other bloggers, submit articles to article banks (articlebase.com, Business Know How, eHow, etc.) participate in discussions and submit relevant comments.
Be in full control of your business at all times and in all aspects. Know where you are, what’s being said and be an active participant. Perform a little recon and make sure you check the pulse of your business consistently and on a regular basis. When done right, managing your presence on the Internet allows clients to easily find information on your website, products and services, your articles, images, videos and social interests and community involvement; which in turn, makes you accessible.
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For over 18 years, Simplicity Mastered™ founder and CEO A. Michelle Blakeley has owned or managed small businesses and nonprofit organizations. Expert in her field, Blakeley personally guides her clients out of their Business Brain Freeze™ to streamline operations, increase return on investment, and attain quantifiable results. Forbes.com and FinancialPost.com each recommended her as one of 30 Women Entrepreneurs to Follow on Twitter, joining the experts who know that Blakeley is a master at growing small businesses … and doing it with “Simplicity.”