Women own more than 9.1 million firms in the U.S. according to the National Association of Women Business Owners. If you are one of those women, it’s likely you have or are building an online presence in addition to your personal brand. This means every single status update, blog post, tweet and image you share online becomes pieces of your collective image. Every person who looks at your profiles, from colleagues to employers to potential business partners, will see what you’ve shared online and use it to shape an opinion of you. This is why many professionals today opt to invest time building their presence online to highlight what they stand for. It’s vital to use technology to help you form your persona and deliver messages.
Take a look at these four important things women in the business world should know as they build their personal brands.
Make your opinion known.
Don’t be shy; share your advice, ideas and stance on subjects on your social media platforms. Let your audience learn more about you and how you feel. This is a way to pique the interest of readers who are interested in your field. Show your expertise so others want to follow you and learn more about you. When you become credible and knowledgeable, you become more attractive to others, and they’ll view you as a thought leader in your industry. This is one easy way to boost your business.
Become active within your community.
You can do this in an online forum or at in-person events; devote your time to conversations and causes that are near and dear to you on a personal level. Be where people are, from conventions to your children’s schools and sporting events. If you need funds to support your endeavors, learn what you need to know about a revolving line of credit and company credit card. Don’t let your lack of money hold you back.
Involvement could also be conversing with other women and seeking their professional advice. Women are often content to share what they know. The relationships you cultivate can become crucial when you’re ready for a new opportunity.
Women who work in work environments that are male-dominated tend to feel like outsiders. While the tides are turning – women own 36 percent of all businesses – there are still women who have a negative feeling when working largely with males. Get the knowledge you need to excel at your job. It goes beyond ensuring you’re a leader in your industry, it extends to having belief in yourself and realizing that you’ve earned your stripes. Keep learning so you have the confidence necessary to thrust your career onward and upward.
Have belief in you are doing.
It’s not hard to tell if a person is being disingenuous online, and if you’re feigning interests, people will see it. In order to create a credible, likeable personal brand, you need to have a genuine, authentic passion. Passion can’t be faked for long. This is why it’s important to believe in and love what you’re doing. The way to achieve personal greatness is to figure out what role is your passion and go with it.
Women in particular can benefit from a strong personal brand – it can open the door to new career opportunities. Smart businesswomen know that a part of closing the gender gap in the workplace begins with providing support to female coworkers and getting involved is a great way to make helpful networking connections with others. Remember that as much as your digital profile impacts the way others view you, your actions in your everyday life matter too. The right combination of your online digital brand and your live interactions will help you build strong relationships and make lasting impressions.