Video Marketing: 3 Inexpensive Ways to Create a Presence

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If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases … [Read more...]

5 Things I Hate About Your Website

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Sounds a little harsh, yes, however, when I’m looking for information or a product and I think I found it and your website has one or more of these five issues, it just makes me click away. Getting traffic to your site is one thing, but making sure potential customers … [Read more...]

Keep the Spam on Your Plate, Not on Your Website

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On my journey as a SEO copywriter I find it is essential to keep up with the latest news and trends which affect both businesses and writers alike. The latest Google algorithm update nicknamed 'Google Panda' has been of particular interest to me. This is the update which has been … [Read more...]

Social Media ROI

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The number one comment I hear from small business owners who are considering using Twitter is “I don’t have a lot of time to Tweet but I want to get my message out”.   Now don’t get me wrong its not just Twitter, these comments seem to be a trend as … [Read more...]

10 Commandments of Social Marketing

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There was a news episode not too long ago asking about whether or not etiquette is “dead” in our society.  I don’t think so, but I do believe it sometimes escapes us.  So many of us are multitasking and trying to hurriedly move on to the next thing.  We often … [Read more...]

If Google doesn’t know you, why should I?

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We’ve all done it; we come across an intriguing article or blog post with a killer headline that really grabs our attention and we find ourselves compelled to read it. After we do, we discover how much we enjoyed it and now, are inclined to learn more about the author. … [Read more...]

4 Reasons why small businesses can benefit from social media

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In today’s business world, social media can’t be ignored. By utilizing social media as a part of your marketing strategy is an obvious step towards growth of your business. Social media is a great way to leverage your products or services. It is an easy and inexpensive way to connect … [Read more...]

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