Five Strategies to Develop Deeper Customer Relationships

Building Deeper Customer Relationships

Implementing best practices for customer relationship management (CRM) means your business has a clear understanding of your customers’ essential needs and wants. If you're looking to form lasting relationships that pay off in the short and long term, manage your customer interaction with a strategy centered … [Read more...]

How to Choose a Theme For Your WordPress Website

website

There are thousands of themes available for you to choose from for your WordPress site.  How do you know which to choose?  What makes one theme and/or company better than another?  Here are four things to consider when choosing a theme for your WordPress website or blog. … [Read more...]

3 Ways to Avoid Office Productivity Killers

Work and Life Balance

We’ve all been tempted to do absolutely nothing on a particular workday. Whether you’re burned out or feeling a bit lazy, falling into the unproductive zone from time to time is a common thing for employees. After finishing platefuls of work, it’s but natural for employees to … [Read more...]

6 Steps to Better Event Networking

Woman giving presentation to a crowd

Attending a trade show, conference or event is a fantastic way to network, build partnerships and learn more about your industry. Even one-day events can cut into a small business budget (try an average of $607 per person, per day), making it imperative that attendees make … [Read more...]

Writer Tax Tips 101

Woman with handful of money, looking pleased with herself

The good news is that the investments of time and energy you have poured into your writing career are finally starting to pay off. Literally. Whether this takes the form of book advances, royalties, or $-per-word checks for articles, you’ve earned the right to be proud of … [Read more...]

Life Lessons: Did You Do Enough in your 20s?

20 something

  Many women view the first decade of adulthood as a fun-filled, lighthearted time full of new adventures, little responsibility and plenty of time to act like a grown up down the road. Not so, says clinical psychologist Meg Jay, who calls the 20s the … [Read more...]

The Scoop on Marketing… 6 Tips for a Successful Business!

Marketing mix background concept glowing

In business, marketing is the key to survival. Marketing takes a lot of planning, organizational skills, budget measures and timing. Proper planning and accountability measures will enable you to position your business for success.  To ensure maximum ROI (Return on Investment) of your marketing plan, these are … [Read more...]

Five Misconceptions about Female Entrepreneurs

Women in Meeting

Building a successful business from just an idea takes some smarts, savvy and sweat. Women who embark down the road of entrepreneurship know that they will face adversity but are determined to overcome it. Despite this can-do attitude, female entrepreneurs often face frustrating stereotypes when it comes … [Read more...]

Starting an Online Store? Get your Feet Wet Through Etsy and StoreEnvy

Woman shopping online

  More and more people are trying to start their own business, many through online methods. Based on sales figures coming in from the last holiday and post-holiday sales, more and more people prefer to buy from online stores than in physical stores mainly because of the … [Read more...]

DIY Advertising

DIY Ad

If you’re going to go the route of DIY advertising rather than paying a professional to do it for you, make sure it doesn't become as wasteful an exercise as throwing spaghetti against the wall and then wondering why it doesn't stick. Amateur efforts in DIY advertising include everything from an … [Read more...]