by Jakeanderson_123 | Nov 20, 2017 | Business Growth, Entrepreneurship, Featured, Marketing strategy, Web 2.0
Whenever you run a query on a search engine, you’ll find pay-per-click (PPC) ads blended with your results, placed at the top of the page and labeled as ads. Purchased by marketers in the hopes of generating additional traffic for their websites, this helps them get...
by Sylvia Browder | May 3, 2017 | Business Growth, Business strategies, Entrepreneurship, Featured, Marketing strategy, Social Media
Your business is chugging along and you’re ready to take the next step. If you want to expand your company but aren’t sure where to start, check out the following tips: Believe in Yourself Being a female entrepreneur can be hard. Entrepreneurship is still...
by Augustus Franklin | Mar 10, 2017 | Featured, Marketing strategy
The content marketing landscape is constantly evolving with marketers experimenting with new and creative ways to stand out from the crowd. You cannot just stick to writing a weekly blog if you expect to keep attracting newer audiences. A strategic approach to...
by mtotka | Oct 21, 2016 | Business Growth, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Social Media
Content creation can feel like a treadmill you can’t get off, especially for a small business managing its own content. Looking for shortcuts isn’t the best place to start when you want to end up with an excellent product, but there’s no shame in...
by Sylvia Browder | Apr 27, 2016 | Business strategies, Entrepreneurship, Featured, Marketing strategy, Small business, Social Media, Web 2.0
If a picture says a thousand words, how many words are in a video? Well, today’s researchers have an answer. According to James McQuivey of Forrester Research, the value of a one minute video is 1.8 million words. That’s saying a lot. In fact, it can be compared to...
by Sylvia Browder | Apr 19, 2016 | Business Growth, Business strategies, Entrepreneurship, Featured, Marketing strategy, Small business, Women in Business
In a recent conversation with a friend who is CEO of a construction company, I explained how doing business with the government could potentially take her business to the next level. She shared her frustration at responding to RFP (request for proposal). She had...