3 Benefits of Using Press Releases To Create Visibility to Your Niche Market

3 Benefits of Using Press Releases To Create Visibility to Your Niche Market

Many women in business have attempted to write Press Releases, only to abandon the idea. They either think it will be too expensive to distribute or not sure how to reach their intended audience. A well balanced marketing plan includes a myriad of strategies and...
Women in Business: 4 Ways to Position Your Business for Success!

Women in Business: 4 Ways to Position Your Business for Success!

A client recently asked me ‘how would she know when she was finally successful.’ I explained that success means different things to each of us. To achieve success, you must define what it signifies. Success is a journey! As we sail through life, we encounter many...
Video Marketing: 3 Inexpensive Ways to Create a Presence

Video Marketing: 3 Inexpensive Ways to Create a Presence

If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing...
Business etiquette for the high achieving women

Business etiquette for the high achieving women

Business etiquette for the high achieving women: What your handshake says about you Handshaking – The Ultimate Greeting. An  effective  handshake  involved  projecting  the  right  facial  expression,  giving   the  appropriate  hand  shake  and  a  sincere...