by Sylvia Browder | Dec 5, 2011 | Branding, Business planning, Business strategies, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Social Media, Women in Business
Many women in business have attempted to write Press Releases, only to abandon the idea. They either think it will be too expensive to distribute or not sure how to reach their intended audience. A well balanced marketing plan includes a myriad of strategies and...
by Sylvia Browder | Nov 14, 2011 | Branding, Business Growth, business leaders, Business planning, Business strategies, Entrepreneurship, Featured, Goal setting, Leadership, Management, Marketing & PR, Small business, Social Media, Women in Business
A client recently asked me ‘how would she know when she was finally successful.’ I explained that success means different things to each of us. To achieve success, you must define what it signifies. Success is a journey! As we sail through life, we encounter many...
by Sylvia Browder | Oct 31, 2011 | Branding, Business Growth, Business strategies, Customer service, Entrepreneurship, Leadership, Marketing & PR, Marketing strategy, Small business, Social Media, Technology, Web 2.0, Women in Business
If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales. In fact, according to Online Video Marketing...
by graceandcharm | Oct 24, 2011 | Business Growth, business leaders, Business strategies, Entrepreneurship, Featured, Leadership, Marketing & PR
Every profession can carry with it some type of stereotype. When it comes to working with attorneys, I have often heard that due to the nature of their work, attorneys are known for forgetting the rules of etiquette. Some examples may include: rude language no respect...
by graceandcharm | Oct 3, 2011 | Business Growth, business leaders, Business strategies, Customer service, Entrepreneurship, Leadership, Management, Marketing & PR, Relationship, Small business
Business etiquette for the high achieving women: What your handshake says about you Handshaking – The Ultimate Greeting. An effective handshake involved projecting the right facial expression, giving the appropriate hand shake and a sincere...
by Sylvia Browder | Sep 6, 2011 | Business Growth, Business planning, Business strategies, Entrepreneurship, Featured, Marketing & PR, Marketing strategy
Have you ever launched a marketing campaign yet it didn’t yield the results you envisioned? Did you take the time to thoroughly research your campaign idea before executing it? Important elements to a sound campaign encompass identifying your product or...