Blog for Women Entrepreneurs
In business, marketing is the key to survival. Marketing takes a lot of planning, organizational skills, budget measures and timing. Proper planning and accountability measures will enable you to position your business for success. To ensure maximum ROI (Return on Investment) of your marketing plan, these are … [Read more...]
If you’re going to go the route of DIY advertising rather than paying a professional to do it for you, make sure it doesn't become as wasteful an exercise as throwing spaghetti against the wall and then wondering why it doesn't stick. Amateur efforts in DIY advertising include everything from an … [Read more...]
Like any industry, a writer’s salary isn’t immune to the uncertainties of a wobbly economy. While a diversified portfolio that includes such skills as ghostwriting, editing and consulting enables you to switch gears when your wellspring of regular publishing markets run dry, being able to … [Read more...]
There can be little doubt that we are living through tumultuous economic times, in which many entrepreneurs are struggling to survive. Such difficult financial circumstances require entrepreneurs to adapt, and identify new ways in which they can market their products and services. Trade shows offer a … [Read more...]
If you are running a business, you know that every penny counts. That means you also know that you need to examine every opportunity at your fingertips and determine which ones are worth the efforts and which ones simply are not. If you are thinking about taking … [Read more...]
In an eMarketer Webinar this week the following statistics were shared, courtesy of Vitrue, about Pinterest: It's the fastest growing social network! Between May 2011 and May 2012 it grew 4377%, both in unique visitors and search engine clicks. Site engagement ranks only behind Facebook … [Read more...]
By now, you may have heard Cinch.fm is leaving us. Sad day, I know. Cinch.fm was one of the online resources I pointed people to all the time. Quick and easy to use, you could record audio lessons, roving thoughts, news bytes and more. And you … [Read more...]
Over seven years ago we were introduced to Facebook and MySpace. Our digital lives got more complex as a result. These days, with the advent of Twitter, Quora, LinkedIn, and Pinterest, it can be a challenge to get through the day without a multitude of notifications, … [Read more...]
Congratulations! Your company just received some major great press awesomeness. Your dedication and hard work are truly paying off. But don’t bask in the glory too long, you’ve got work to do. After you receive major press you need to leverage that big win to … [Read more...]
The Internet marketing community is pretty divided on the issue of whether Twitter is a great new way to promote your website or the latest 'shiny object' waste of time. The anti-Twitter folks say it's the least effective traffic strategy they know while the pro-Twitter … [Read more...]
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