Blog for Women Entrepreneurs
You're probably familiar with the acronym WIIFM (what's in it for me). As a business owner it's one of the most important acronyms for you to be familiar with. Because, although you undoubtedly created your business out of passion, your business is about more than your passion, it's about what … [Read more...]
Are you the CEO that you always envisioned? Is your company thriving with an overflow of potential leads? Do you have a tried and true method to selling yourself; your product or services; and the idea that TODAY is the best time for people to make the purchase? If not, … [Read more...]
Every information marketer must consider adding a high-end coaching program to his or her product line. This is not just because ebooks and CD series are not enough to maximize your earnings but also because it's a great way to address the changing needs of your potential clients. More and … [Read more...]
As women in business, we know all too well that new customers don’t just fall into our laps; we must create a stellar plan for them to land there. Simply, the art of marketing is paramount to your overall success. So what does it take? Here are the 3 L’s … [Read more...]
The New Year offers a clean slate and a time to reflect on the changes you want or need to enhance your business. Take some time to look at the successes and failures of your life over the past year. Have you considered what changes you want to implement for … [Read more...]
Many women in business have attempted to write Press Releases, only to abandon the idea. They either think it will be too expensive to distribute or not sure how to reach their intended audience. A well balanced marketing plan includes a myriad of strategies and online tools… and utilizing Press … [Read more...]
A client recently asked me ‘how would she know when she was finally successful.’ I explained that success means different things to each of us. To achieve success, you must define what it signifies. Success is a journey! As we sail through life, we encounter many obstacles along the way. Imagine … [Read more...]
If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales. In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases … [Read more...]
Every profession can carry with it some type of stereotype. When it comes to working with attorneys, I have often heard that due to the nature of their work, attorneys are known for forgetting the rules of etiquette. Some examples may include: rude language no respect of others time coming … [Read more...]
Business etiquette for the high achieving women: What your handshake says about you Handshaking - The Ultimate Greeting. An effective handshake involved projecting the right facial expression, giving the appropriate hand shake and a sincere greeting. A good, well-timed handshake with your smile is a sure way to stand … [Read more...]
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