5 Fatal Mistakes to Avoid in Preventing Business Failure

5 Fatal Mistakes to Avoid in Preventing Business Failure

by | Mar 19, 2012 | Business planning, Business strategies, Customer service, Entrepreneurship, Featured, Marketing strategy, Small business, Startup, Women in Business

Image Courtesy of FotoliaHaving a business that fail can be devastating. Unfortunately, it happens all too often. In fact, according to the Small Business Administration, 8 out of 10 businesses fail within the first five years. To survive, a new business owner should...
To Be an Effective CEO, Know the Rules of Engagement

To Be an Effective CEO, Know the Rules of Engagement

by | Mar 7, 2012 | Branding, Business Growth, Business strategies, Customer service, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Women in Business

Are you the CEO that you always envisioned? Is your company thriving with an overflow of potential leads?  Do you have a tried and true method to selling yourself; your product or services; and the idea that TODAY is the best time for people to make the purchase? If...
Want More Clients? 3 L’s for Business Explosion

Want More Clients? 3 L’s for Business Explosion

by | Jan 24, 2012 | Business Growth, business leaders, Business strategies, Customer service, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Social Media, Technology, Women in Business

As women in business, we know all too well that new customers don’t just fall into our laps; we must create a stellar plan for them to land there. Simply, the art of marketing is paramount to your overall success.  So what does it take? Here are the 3 L’s to ensure...
Video Marketing: 3 Inexpensive Ways to Create a Presence

Video Marketing: 3 Inexpensive Ways to Create a Presence

by | Oct 31, 2011 | Branding, Business Growth, Business strategies, Customer service, Entrepreneurship, Leadership, Marketing & PR, Marketing strategy, Small business, Social Media, Technology, Web 2.0, Women in Business

If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing...