How to Make Your Storefront More Appealing

Sales assistant with customer in clothing store

Your storefront is essentially your window to the world. When this is not appealing, it is easy for potential customers to keep walking until they find a store that really draws their eye. You do not want to lose valuable foot traffic by neglecting your storefront. Here … [Read more...]

5 Fatal Mistakes to Avoid in Preventing Business Failure

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Image Courtesy of FotoliaHaving a business that fail can be devastating. Unfortunately, it happens all too often. In fact, according to the Small Business Administration, 8 out of 10 businesses fail within the first five years. To survive, a new business owner should avoid the following 5 fatal mistakes: … [Read more...]

To Be an Effective CEO, Know the Rules of Engagement

Women Entrepreneurs

Are you the CEO that you always envisioned? Is your company thriving with an overflow of potential leads?  Do you have a tried and true method to selling yourself; your product or services; and the idea that TODAY is the best time for people to make the purchase? If not, … [Read more...]

Want More Clients? 3 L’s for Business Explosion

Java Printing

As women in business, we know all too well that new customers don’t just fall into our laps; we must create a stellar plan for them to land there. Simply, the art of marketing is paramount to your overall success.  So what does it take? Here are the 3 L’s … [Read more...]

17 Steps to Creating a Powerful, Influential & Magnetic Personal Brand

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Your personal brand is a reflection of your vision of the world, your purpose in supporting that vision, your values and your passions. When you are clear about your goals, the messaging you create will be consistent with your personal brand. Sixty-seven percent of first impressions are accurate. People judge … [Read more...]

Holiday Networking Etiquette: Get Contacts, Connections & Contracts

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Here are 10 Action Ideas to help you jumpstart your business in 2012 You received an invitation to a holiday party, hosted by a prospective client. It is that time of the year, time to eat drink and be merry.  Wrong!   This is the time to party with a purpose, … [Read more...]

Video Marketing: 3 Inexpensive Ways to Create a Presence

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If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases … [Read more...]

Business Etiquette for Today’s Savvy Entrepreneur: What Does Your Handshake Say About You

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Handshaking - The Ultimate Greeting An  effective  handshake  involved  projecting  the  right  facial  expression,  giving   the  appropriate  hand  shake  and  a  sincere  greeting. A good, well-timed handshake with your smile is a sure way to stand out, whether you’re at the company picnic or an industry conference. Here’s how … [Read more...]

Simple Strategies You Can Use To Increase Profits In Any Business

Greed

How to Thrive and Prosper Right Now: Simple Strategies You Can Use To Increase Profits In Any Business Your image, etiquette, communication and interpersonal skills can play a major role in the type of opportunities that come your way. Opportunities that will increase your earning potential, create or expand your circle … [Read more...]

Business etiquette for the high achieving women

Women in Business Shaking Hands Partnering

Business etiquette for the high achieving women: What your handshake says about you Handshaking - The Ultimate Greeting. An  effective  handshake  involved  projecting  the  right  facial  expression,  giving   the  appropriate  hand  shake  and  a  sincere  greeting. A good, well-timed handshake with your smile is a sure way to stand … [Read more...]