Blog for Women Entrepreneurs
As women in business, we know all too well that new customers don’t just fall into our laps; we must create a stellar plan for them to land there. Simply, the art of marketing is paramount to your overall success. So what does it take? Here are the 3 L’s … [Read more...]
5 major factors that could affect your business 1. Toot your own horn. Why not create your own ‘brag bag’, ‘atta-girl’ binder, or an ‘elevator pitch’. It’s important to know the good work you are doing and how to talk about it casually to others. When asked the “Tell me about … [Read more...]
Though we live in a modern, fast paced society, spend a lot of time communicating via text message, email and social media, and are extremely pressed for time, there is NO substitute for grace and expressing your appreciation in business. This is especially true when it comes to thanking those … [Read more...]
The New Year offers a clean slate and a time to reflect on the changes you want or need to enhance your business. Take some time to look at the successes and failures of your life over the past year. Have you considered what changes you want to implement for … [Read more...]
Your personal brand is a reflection of your vision of the world, your purpose in supporting that vision, your values and your passions. When you are clear about your goals, the messaging you create will be consistent with your personal brand. Sixty-seven percent of first impressions are accurate. People judge … [Read more...]
Many women in business have attempted to write Press Releases, only to abandon the idea. They either think it will be too expensive to distribute or not sure how to reach their intended audience. A well balanced marketing plan includes a myriad of strategies and online tools… and utilizing Press … [Read more...]
Here are 10 Action Ideas to help you jumpstart your business in 2012 You received an invitation to a holiday party, hosted by a prospective client. It is that time of the year, time to eat drink and be merry. Wrong! This is the time to party with a purpose, … [Read more...]
A client recently asked me ‘how would she know when she was finally successful.’ I explained that success means different things to each of us. To achieve success, you must define what it signifies. Success is a journey! As we sail through life, we encounter many obstacles along the way. Imagine … [Read more...]
If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales. In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases … [Read more...]
Handshaking - The Ultimate Greeting An effective handshake involved projecting the right facial expression, giving the appropriate hand shake and a sincere greeting. A good, well-timed handshake with your smile is a sure way to stand out, whether you’re at the company picnic or an industry conference. Here’s how … [Read more...]
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