Blog for Women Entrepreneurs
One of the first things you must understand when starting a home-based business is that you don’t have to pay a lot of money to become a strong, viable and established home-based business. There was a time when home-based business owners went out of their way to make their company … [Read more...]
Image Courtesy of FotoliaHaving a business that fail can be devastating. Unfortunately, it happens all too often. In fact, according to the Small Business Administration, 8 out of 10 businesses fail within the first five years. To survive, a new business owner should avoid the following 5 fatal mistakes: … [Read more...]
Every information marketer must consider adding a high-end coaching program to his or her product line. This is not just because ebooks and CD series are not enough to maximize your earnings but also because it's a great way to address the changing needs of your potential clients. More and … [Read more...]
5 major factors that could affect your business 1. Toot your own horn. Why not create your own ‘brag bag’, ‘atta-girl’ binder, or an ‘elevator pitch’. It’s important to know the good work you are doing and how to talk about it casually to others. When asked the “Tell me about … [Read more...]
Though we live in a modern, fast paced society, spend a lot of time communicating via text message, email and social media, and are extremely pressed for time, there is NO substitute for grace and expressing your appreciation in business. This is especially true when it comes to thanking those … [Read more...]
The New Year offers a clean slate and a time to reflect on the changes you want or need to enhance your business. Take some time to look at the successes and failures of your life over the past year. Have you considered what changes you want to implement for … [Read more...]
Many women in business have attempted to write Press Releases, only to abandon the idea. They either think it will be too expensive to distribute or not sure how to reach their intended audience. A well balanced marketing plan includes a myriad of strategies and online tools… and utilizing Press … [Read more...]
A client recently asked me ‘how would she know when she was finally successful.’ I explained that success means different things to each of us. To achieve success, you must define what it signifies. Success is a journey! As we sail through life, we encounter many obstacles along the way. Imagine … [Read more...]
I was truly inspired by the story of a 100 year old man, Fauja Singh, who after 8 hours of running, made it to the finish line at the Toronto Marathon. Though he finished last, he was determined, thus, earning a spot in the Guinness World Records. After … [Read more...]
Have you ever launched a marketing campaign yet it didn’t yield the results you envisioned? Did you take the time to thoroughly research your campaign idea before executing it? Important elements to a sound campaign encompass identifying your product or service and your consumers. The other day, I met with … [Read more...]
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