by mtotka | May 10, 2016 | Business Growth, Business strategies, Entrepreneurship, Featured, Small business
There’s no arguing that email marketing remains one of the best ways to reach your audience and increase sales. In fact, studies show that it can have an ROI of as high at 4,300%! That’s all the more reason to maximize your efforts to improve results. Here are a few...
by LizzieWeakley | Apr 19, 2016 | Business Growth, Business planning, Business strategies, Entrepreneurship, Featured
Starting up a new business requires a great deal of varying skills that don’t always seem readily apparent at first. From the smallest firm to the largest corporation, businesses require good relations with a number of different sources in order to function and...
by Sylvia Browder | Apr 19, 2016 | Business Growth, Business strategies, Entrepreneurship, Featured, Marketing strategy, Small business, Women in Business
In a recent conversation with a friend who is CEO of a construction company, I explained how doing business with the government could potentially take her business to the next level. She shared her frustration at responding to RFP (request for proposal). She had...
by mtotka | Dec 18, 2015 | Business Growth, Business planning, Business strategies, Entrepreneurship, Featured
Customers are the bread and butter of any business. Anticipating–and successfully meeting–their needs can catapult your business into success, just as missing the mark on what they want can sink you before you’re able to get out of the red. It can be hard...
by Sylvia Browder | Oct 28, 2015 | Business Growth, Business strategies, Entrepreneurship, Featured, Management, Marketing strategy, Strategic plan
As the investigation of Volkswagen’s emissions test cheating widens, the scandal has begun to look like a case of groupthink. Even more vehicles than previously acknowledged may have had engines with test-defeating software installed, the New York Times...
by RachelleW | Oct 28, 2015 | Business Growth, business leaders, Business planning, Business strategies, Entrepreneurship, Featured
Leaders of corporations, governments, and other sects often have several things in common. To get an idea for how to become a better leader, consult the patterns and ideas of other leaders. After all, leadership consists of more than just telling other people what to...