by mtotka | Sep 11, 2018 | Customer service, Entrepreneurship, Featured
Some customers are determined enough to go out of their way to express pleasure or disdain after their experience with a company, but not all customers will. The more a customer has to do to share their thoughts and feelings with you, the less likely they will be to...
by mtotka | Sep 10, 2017 | Entrepreneurship
Women own more than 9.1 million firms in the U.S. according to the National Association of Women Business Owners. If you are one of those women, it’s likely you have or are building an online presence in addition to your personal brand. This means every single status...
by mtotka | Oct 21, 2016 | Business Growth, Entrepreneurship, Featured, Marketing & PR, Marketing strategy, Small business, Social Media
Content creation can feel like a treadmill you can’t get off, especially for a small business managing its own content. Looking for shortcuts isn’t the best place to start when you want to end up with an excellent product, but there’s no shame in...
by mtotka | Sep 21, 2016 | Business Growth, Business strategies, Entrepreneurship, Featured, Small business
Amazon provides a complimentary 30-day trial for their Prime service. A gym gives one-week passes to prospective new members at no charge. The grocery store leaves out food samples for patrons to taste test before they buy. What do these scenarios have in common?...
by mtotka | May 10, 2016 | Business Growth, Business strategies, Entrepreneurship, Featured, Small business
There’s no arguing that email marketing remains one of the best ways to reach your audience and increase sales. In fact, studies show that it can have an ROI of as high at 4,300%! That’s all the more reason to maximize your efforts to improve results. Here are a few...