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The success of every business is usually determined by the marketing strategy the owners employ. For small business owners though, marketing is actually believed to be a top challenge because of the limited funds these businesses have. Well, to some extent, that might actually seem to be true; but you can easily market your business on a shoestring budget. To help you out, I’ve compiled the following top 5 marketing tips for budget-minded business owners like you.
Work Your Blog
Effective internet marketing and great content are, in actuality, inseparable. That said, you can simply use a blog to create fresh content for your web viewers, drive traffic and for search engine optimization. Better yet, a blog will allow you to display your expertise in your line of business, and to engage your current and potential customers, as well.
Connect with Like-Minded People or Try Searching for Joint Ventures
Small businesses can actually come together to enhance their market margins. For example, if you run a restaurant, you can enter into a joint venture with a movie theater to offer discount coupons to members who frequent both places. By doing so, you are apt to find a number of customers–from your partner’s list of customers–who have an interest in the type of goods you sell or the services you offer.
Link Your Website or Submit it to Search Engines and Directories
Linking your website with other related sites is another trick that you can easily adopt if you want to effectively market your business online. Similarly, submitting your blog or business website to niche-specific search engines or relevant directories can also help you to generate more traffic to your website or to reach a large number of prospective customers over the internet.
Market Articles on Your Website and Submit Press Releases
Another effective way of drawing more visitors into your website is by marketing the articles in your website. All you have to do is to generate an informative article that’s in sync with your area of expertise or the relevant keyword, and then share the article’s link in other related websites. Also, write a great press release article, with a link that directs people to your website at the end, to enhance the popularity of your site or blog.
Use Automated Tools to Engage Your Customers
Lastly, automated marketing tools can also be very effective in promoting your business, especially if you are marketing your business on a shoestring budget. To set the email workflows, all you need is a marketing automation tool that you can use to create personalized emails to engage your new and existing customers.
What marketing strategies are you using to grow your business?
Sylvia Browder is CEO of Specialty Home Services LLC, a Home Improvement Company; a Small Business Consultant at Browder Consulting Group, a startup consultancy firm to help women with startup assistance, marketing, website and graphic design work and other support services. In addition, she has co-authored several published books; publisher of ‘Sylvia Browder’s Blog for Women Entrepreneurs’ a lifestyle blog; and publisher of ShopSpendBlack.com Business Directory & Blog platform created to help consumers find black owned businesses in a searchable format. In her spare time, she enjoys spending time with her husband of 30 years; 5 adult children and 5 grandchildren; church; friends and motorcycle riding.
