There’s no arguing that email marketing remains one of the best ways to reach your audience and increase sales. In fact, studies show that it can have an ROI of as high at 4,300%! That’s all the more reason to maximize your efforts to improve results.
Here are a few tips to ensure that your emails hit the mark every time.
Automating (Done Right) Can Provide Passive Income
I’m a big fan of automating certain marketing activities to free up my time while still providing value to leads and making sales while I do other things. If you use a program like ActiveCampaign, which lets you create workflows that send emails when certain triggers happen (like someone downloading your free whitepaper), you can keep them engaged with a series of emails without lifting a finger once you initially set the system up.
Value-Rich Content Drives Subscriber Numbers
Before you complain that nobody’s signing up for your email list, ask yourself what people get in return. Everyone wants something, and you’ve got to provide a pretty fantastic offer to get them to part with that email address.
Consider your audience, and create a compelling offer that fits their interests and needs, such as:
- Sneak peek
- Free trial
Segment Your List
You simply can’t send your email newsletter or promotion to everyone on your list. If you do, you’ll risk getting unsubscribes and sending offers to people who aren’t interested. But using your CRM system, you can segment email subscribers based on type of product ordered, location, or other demographics. Once you have separate lists, you can better target your emails to ensure you only send what a given group cares about and is therefore more likely to click or take action on.
Use a Better Pop Up Box
When pop up email boxes first came out, they quickly wore on people’s nerves. Right when you’d start reading an article, bam! That annoying box would appear. While some sites still practice this less-effective technique, there are better tools available. SumoMe’s List Builder lets you set the time when your pop up should appear (wait until visitors have been on the site 10 or more seconds) and where (bottom right corner is good). You can customize what the pop up says, and the tool offers all kinds of resources to help you grow your list.
Include Just One Call to Action
Consider: what do you want people to do once they open and read your email? Don’t bombard them with 18 links to different pages. Each email should have one theme and one call to action. If you’re trying to sell a product, link to one product, not two. And use verbiage to make it clear what you want them to do, like:
- Click to buy
- Get more information
- Sign up here
Email marketing can be effective, but there’s still a ton of competition out there for people’s attention. It’s imperative that you understand the people you’re trying to reach and deliver content and information that will inspire them to take action.