If a picture says a thousand words, how many words are in a video? Well, today’s researchers have an answer. According to James McQuivey of Forrester Research, the value of a one minute video is 1.8 million words. That’s saying a lot. In fact, it can be compared to the impact of 3,600 webpages.
Is your business using video marketing? If you still need some convincing, here’s why you should make video part of your marketing strategy.
Internet Users Love Video
Video Brewery estimates that 100 million Internet users watch videos online each day. While the research doesn’t say exactly what they are watching, it does shows that people are taking to the Internet and YouTube for more than a few laughs, such as to learn new skills. Video Brewery also reports that 75 percent of business executives watch work-related clips and videos on a business website at least one time per week. Half of those who were surveyed watch business videos on YouTube and 65 percent of those viewers visit the marketer’s website after viewing the video to learn more.
Video Influences Purchases
Still not convinced? Let’s talk about conversion. Online shopping is bigger than it ever has been before, which is why marketers are looking for new ways to engage with customers online. One way, you guessed it, is with video marketing. According to the same Video Brewery study, a whopping 90 percent of online shoppers say that they find video helpful when it comes to making a decision about what to buy on major retailer’s websites. Retailers that use video online sell a lot more than their competitors that do not.
Video isn’t just for retailers, though. An Australian real estate company has reported that its listings that contain videos receive 403 percent more inquiries than the listings that did not — that’s quadruple the leads.
Video Helps You Tell Your Story
Business expert and CEO of JConnelly, Jennifer Connelly, writing for Entrepreneur magazine, states that it’s best to take a sales-free approach when it comes to video marketing. Connelly explains that business owners should tell their stories in a way that resonates with their target audience and urges marketers to steer clear of anything that seems like an infomercial.
One company that’s doing video marketing right is Amway. The half-a-century-old company took to online marketing to share its story with web users, and it’s working. Amway’s videos are not the least bit advertorial or salesly, and its YouTube page has over 4 million views. Whether you have endless marketing funds or a shoe string budget, today, any business of any size can tell its story through online video marketing.
Video Makes You Memorable
According to data reported by the Online Publishers Association, 80 percent of Internet users recall watching a specific video ad online in the last 30 days. Furthermore, 46 percent took action after viewing the video ad. Broken down even more, 26 percent looked for more information about the video ad, 22 percent visited the website of the company , 15 percent visited the company and 12 percent purchased the item that was featured.
The ability to build your brand, engage prospective customers and improve your website’s SEO only scratch the surface of how beneficial video is in your company’s marketing strategy.
What impact has video marketing had on your company’s growth?